FARMWrite a TikTok script and storyboard
Use original TikTok hook formulas, an app demonstration script, a six-card slideshow and a text-overlay video with exact copy and filming directions.
A useful short-form script moves through curiosity → tension → a visible answer → a next step. Start with the customer's situation, show the change and make the product's role easy to understand.
The app examples below use hypothetical Example Speaking, which records, replays and retries interview answers. The ecommerce examples use a cable tray. All copy is original teaching material; replace the product details with what your product actually does. Timings are editing starting points.
Write a hook that identifies the problem
Use the opening to select the right viewer. Write several options before committing to the body.
| Hook recipe | App opening | Ecommerce opening |
|---|---|---|
| Recognizable frustration | “Your interview answer sounds better in your head.” | “A tidy desk. An unreachable charger.” |
| Challenge a habit | “Stop rehearsing the whole interview. Fix one answer first.” | “Hiding cables isn't the same as organizing them.” |
| Show a contrast | “Read it. Say it. Different answer?” | “Same desk. Which setup lets you reach the plug?” |
| Prevent a mistake | “Before memorizing that answer, say it out loud.” | “Before buying a cable tray, look underneath.” |
| Ask a specific question | “Where does your answer start to ramble?” | “Will that clamp clear the lip under your desk?” |
Use humor that still leads to the lesson
App: show a page titled “Perfect answer,” then a presenter searching for their first words. Overlay: “Excellent in Notes. Needs a rehearsal.” Cut directly to recording one answer.
Ecommerce: start a polished desk tour with “The camera usually stops here.” Tilt underneath to the cables, then show the practical fix. Keep the joke short enough that the customer problem remains the point.
A complete demonstration script
This app video has one useful payoff: improve a sentence by hearing it aloud.
| Time | Spoken copy | Production direction |
|---|---|---|
| 0–3s | “Your interview answer sounds better in your head.” | Notes beside the presenter; move immediately to the first attempt |
| 3–7s | “I am a highly motivated individual with a variety of…” | Presenter stops; show why the written sentence feels awkward |
| 7–11s | “Record one answer. Then listen back.” | Real app screen: record, finish and replay; keep controls readable |
| 11–16s | “Cut the sentence you wouldn't say in a conversation.” | Replace the sentence with “I help customers solve billing problems” |
| 16–20s | “Say the shorter version again.” | A genuine second recording using the revised line |
| 20–24s | “Try one answer before rehearsing the whole interview.” | App name and the working route to try the demonstrated task |
The product appears when it helps solve the problem. The ending suggests a small action the viewer can perform. Use your brand name consistently in the video, profile and destination so people can find it later.
Build a storyboard before recording
Prepare five shots: the notes, first spoken attempt, recording controls, edited sentence and second attempt. Record a clean screen capture using a demonstration account. Film the presenter separately so the editor can enlarge the app action without covering it with captions.
For hook variants, film the three openings in one session. Keep the body and final action consistent. Save a clean master with separate text and audio layers so changing an opening does not require rebuilding the entire video.
A six-card slideshow that teaches the same idea
Use a slideshow when the idea benefits from short readable steps. Start with these exact cards:
| Card | Text | Visual |
|---|---|---|
| 1 | “Great on paper. Awkward out loud?” | Written answer beside a paused microphone |
| 2 | “Practice one answer. Not ten.” | One interview question highlighted |
| 3 | “Record it once.” | Actual record control |
| 4 | “Replay. Find the sentence that drags.” | Replay screen with the long sentence beside it |
| 5 | “Shorten that sentence. Try again.” | Before/after wording |
| 6 | “Try it in Example Speaking.” | Recognizable app name and the real next route |
Keep one idea per card and use enough contrast to read at phone size. Preview the entire sequence without pausing: extend any card you cannot comfortably read. A concise five-to-seven-card template is a useful production constraint; clarity determines the final duration.
A native swipeable photo post and a slideshow exported as video are different deliverables. PhoneFarm's documented Videos workflow takes the video export. Plan a native photo post through a publishing path that supports it.
A four-beat video led by text overlays
Use this when the story can be understood without narration. Relevant footage supplies the scene; the text carries the progression.
| Beat | Exact overlay | Footage |
|---|---|---|
| Curiosity | “A tidy desk. An unreachable charger.” | Reveal the plug underneath the clean desk |
| Tension | “Hiding cables only solves half the problem.” | Show the difficulty reaching it |
| Visible answer | “This setup keeps the plug within reach.” | Show the actual tray placement, then reach the plug |
| Next step | “Check fit and access before choosing.” | Ruler at the attachment point and the reachable socket |
Caption: “Check the underside shape, attachment measurement and room to reach your plugs. The guide for the model shown is available through our profile.” Use the destination sentence when that route exists. The demonstration establishes what works on the filmed desk; show the actual model's fit requirements.
Edit for comprehension and retention
Make three passes:
- Opening: start at the first useful sentence. Replace “Today I'll show you our app” with the customer's problem.
- Middle: remove waiting and repeated explanation. If the line says “replay,” show replay at that moment. Give important screen details room to breathe.
- Ending: connect the takeaway to one action. Choose practice, save, compare or visit; avoid stacking all four.
Watch once muted and once listening without looking. Text should explain the main action; audio should remain conversational. Use original or licensed footage and music, with the asset checks before export.
Turn one script into useful variants
First test three openings against the same body. Next, use the promising opening on a fresh interview question. Later, compare the demonstrated video with the six-card version. Each batch answers a different question.
Record what changed in the filename: SPK-01_hook-b_v1.mp4. If the early drop improves but product interest stays weak, work on the demonstration or audience problem rather than generating ten more opening lines. The testing guide connects those observations to edits.
Prepare the finished file for PhoneFarm
Upload the reviewed exports to Videos. Keep the exact caption, account, phone and intended action with each version. Preview the selected file, use the available publishing controls, and verify the actual post.
The finished packet should let another operator publish the right version without making new creative decisions. Use the batch calendar to assign that work.