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Measure & improve

Read campaign results, improve the next batch and connect attention to installs or sales.

Review what viewers watched, which posts attracted customer intent and what happened after a click or install. Use the worked reports to choose the next creative test, adjust your offer or decide whether you need more publishing capacity.

Start hereRun a weekly TikTok review that improves the next batchTurn a week's posts into a short list of production and conversion decisions.

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